Hi, I’m Sim!

When I was born, I had a little keepsake plate with my name, date of birth, and weight – and I thought it was the coolest thing ever. Four years ago, when my nephew was born, I thought, “How awesome would it be to capture all those little details for him too?” So, I put my design skills to work, made a poster, and gifted it to my sister. She loved it and jokingly said, “You should sell these!”

I set up an Instagram account, full of good intentions… but then life happened. Over the next four years, I barely had time to breathe, let alone run a side business.

Now, with my own little one in the world, I’m back at it—hoping to sneak in a little designing between naps and after bedtime. It’s reminded me how important it is to capture those tiny, magical details we’ll want to look back on forever.